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University of Nebraska–Lincoln

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Television for The Web

International Beef Market Opportunities

2007-02-27 - 2007-02-27

Positioning Nebraska to Capture Niche International Beef Market Opportunities

The Nebraska Department of Agriculture, Nebraska Beef Council and the University of Nebraska-Lincoln Extension partnered in late February to conduct the International Beef Market Opportunities Seminar, designed to inform Nebraska’s beef producers about the steps they must take to raise age- and source-verified livestock for overseas export, and the potential benefits to taking such steps.

International outreach efforts by NDA over the past year have shown that importers, restaurateurs, and other key food purchasers in specific markets are looking for a reliable provider of age- and source-verified beef in order to meet growing consumer demand. Beef production partners are interested in fulfilling this demand for age- and source-verified beef - from the importer, to the packer, to the feedlot, to the farmer/rancher. But education is needed - particularly education at the most important level of the production chain - the farmer/rancher.

By clicking on the links found here, farmers, ranchers, feedlot managers, and other interested parties can access the seminar in six manageable chapters.

List of Events

1 -Introduction
Greg Ibach, Director, Nebraska Department of Agriculture.
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2- U.S. Red Meat Exports: Growth and Opportunities
John Hinners with the U.S. Meat Export Federation addresses just how large a market opportunity exists, and why he thinks Nebraska is the prime state to fill the niche.
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3- Perspective From a Beef Processor
In this part of the program, Swift and Co. cattle buyer Christy Newman provides the company’s insight on the demand for age- and source-verified beef, what steps they must take in order to meet USDA requirements to ship overseas, and what that means for feedlots and livestock producers.
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4- How Nebraska Feedlots Fit Into The Foreign Market Export Picture

In this part of the program, feedlot representatives talk about the individual programs they are using in order to raise cattle for overseas export, what kind of demand they are seeing from processors for age- and source-verified cattle, what they need from cow-calf producers in order to meet that demand, and what benefits they see for cow-calf producers. The speakers are: Scott Mueller, owner, Samson Inc.; and John Schroeder, general manager, Darr Feedlots, Inc.

Networking to Capture International Beef Market Opportunities
Scott Mueller, Samson, Inc.

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Marketing Beef in Foreign Markets
John Schroeder, Darr Feedlots, Inc.
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5- Basic Steps for Cow/Calf Producers
In this part of the program, Cinch Munson, verification services manager for AgInfoLink, talks about what cow-calf producers need to do, beginning at calving season, in order to raise livestock that can be moved through the processing chain for international market export.
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6- Question & Answer Session
Ann Marie Bosshamer, Executive Director, Nebraska Beef Council.
(Note: While the panelists’ answers during this segment are audible, we regret that some radio interference also can be heard.)
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Program Close
Greg Ibach, Director, Nebraska Department of Agriculture.
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